Recently in Taiwan, Taipower, the state-owned electricity provider, sparked debate after updating its visual identity. The controversy quickly moved beyond whether the new logo looked good, and became a larger question about what rebranding is actually supposed to do. Anyone with even a basic understanding of brand management should know this: a brand is the impression and feeling that exists in each viewer’s mind. It is an abstract concept that lives inside every person who

A designer’s reflection on Formula 1 — not as sport alone, but as the world’s most public technological competition. From the wooden plank beneath a million-dollar car to the egos that drive it, this is what makes F1 more than cars going in circles.