Case Study The client has long been engaged in the manufacturing and OEM production of handheld communication devices. The product itself is mature, but in terms of volume and pricing, it is increasingly difficult to compete with manufacturers in China. The challenge, therefore, was to find a new product direction based on the company’s existing capabilities, and to break through the ceiling of revenue growth. Playbook Design Starting Point If a company wants to move toward b

Recently in Taiwan, Taipower, the state-owned electricity provider, sparked debate after updating its visual identity. The controversy quickly moved beyond whether the new logo looked good, and became a larger question about what rebranding is actually supposed to do. Anyone with even a basic understanding of brand management should know this: a brand is the impression and feeling that exists in each viewer’s mind. It is an abstract concept that lives inside every person who

A designer’s reflection on Formula 1 — not as sport alone, but as the world’s most public technological competition. From the wooden plank beneath a million-dollar car to the egos that drive it, this is what makes F1 more than cars going in circles.