Following the launch of Ferrari Luce, it was immediately clear that Ferrari’s first all-electric model stands at a considerable visual distance from the brand’s past design language. Public reaction was overwhelmingly negative, and Ferrari’s share price fell sharply. But how could Ferrari’s management possibly fail to see that this was such a stylistically different, high-risk design? The challenge Ferrari faces is this: what should a company do when the core of its new produ

How Do You Sell a $50,000 Plant? Design Inquiry｜Case Study Case Study In central Taiwan’s horticultural district, a grower with years of experience in cultivating and maintaining perennial plants began exploring how high-value plants could be sold as part of a sustainable business. Takeaway The exercise was never solely about selling a $50,000 plant.It was about turning horticultural expertise into a repeatable, sustainable business model.When the product evolves into a se